Optimising Page Content for Search Engines

Optimising Page Content for Search Engines

Optimising Page Content

The content of a web page is very important in affecting the position. They usually try to find the following variables when seo Luton analysing a website for the most crucial keywords. This really is extremely important for search engine optimisation.


This can be used by the programming language used to generate web pages (HTML) to make heading in the text stick out. Good usage of headings will help with search engine optimisation.

Key Word visibility

Search results give more weight to keywords located as opposed to rest at the beginning of a section of text. If there is a paragraph of text then have an HTML heading for each section and it is advisable to break this up into sections that are smaller. Every time the search engine sees a heading, it is going to start the visibility standards again.

Keyword closeness

Search engines like google also attach some value to keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it’s important to keep these words as close as potential.

Keyword density

Just how many times a key word or phrase happens on the page when compared with the entire amount of words is defined as the keyword density. Google considers this when rating a page for a specific word.

It pays to reduce on the number of redundant words to raise the density of the preferred key words that we are optimising for as this helps with search engine optimisation when writing copy for a webpage.


Search engines like google are just able to read text and are not able to analyse images on a web site. This is called “Image alt tag” in web programming jargon and refers to the alternate text for the image.


On many web pages there are pieces of text which can be clicked in order to jump to other web pages. This text is usually highlighted and is known as “anchor tags” or “link text”. Google analyses the text utilize the info to rank the site and used here.

Overview: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the significance of using “alt tags” for images to input a text description: All of these are important for search engine optimisation and also have a part to play in getting to the very top of the search results for the keywords which are important to us.