Telephone Tracking enables you to monitor calls from your website and understand precisely what marketing activity brought them there; whether it was from a different website, Google or your paid search campaign.
So no longer will you have to guess how your caller has found you.
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple stations. Clients with AdWords possess an intrinsic need to monitor the calls that are relevant to their key words, to be able to comprehend which keywords provide call conversions. call tracking solution Without visibility of call conversions, it’s simply not possible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most customers are searching to monitor not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone tracking system like Call Conversions Tracking comes from, as it allows you to see your ROI for every one of these very important channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business.